¡No más chicha!

Old Andina Brewery Calle 22B No. 31 - 43 Bogotá Schedules: 10:30 am - 4:30 p.m In 1999, the Andina Brewery closed for good. Since then, the building that was constructed in 1949 under the strictest modernist canons has remained empty. From the 9th - 24th of May, Galeria Alcuadrado presents it's project #16 ¡No más chicha! The gallery's itinerant format works with unconventional spaces and proposes a new use for the old brewery building. Alcuadrado has drawn its own map of Bogota through 15 exhibitions, encouraging reflections and a new point of view at particular situations. ¡No más chicha! suggest an analysis towards the poetics of space, and its aesthetic consequences when submitted to transformation. Maria Jose Arjona, Jamie Avila, Pablo León de la Barra, Miguel Ángel Rojas, and Regina Silveira, are taking part in this show. While adjusting to the space characteristics of the old brewery, each one of the artists has conceived a work specifically for the conditions of the place, taking into consideration the tranformation process and how it affects not only the physical space but also its semantic meaning. This factory, an emblem of modern thinking - associtated with progress and confidence in production - will be transformed into five concentric universes, where each artist proposes a question about human contemporary position towards the accelerated development processes. The factory, once a modernity promise, presents itself as the ideal scenario to think about the end of the great speeches, giving way to multiple interpretations of the contemporary phenomena. In the 1940s ¡No más chicha! was the slogan used by big breweries advertisement apparatus to stop the home made production of chicha* and promote the regular consumption of beer. Along these lines this exhibition suggests a reflection upon the consequences of Columbia's accelerated modernization process. *Chicha: name given to several varieties of alcohol from the fermentation of non-distilled corn and other cereals from America. Chicha is a drink consumed throughout Latin American since pre-hispanic times.