Guccivuitton

Over the past two years, Guccivuitton has staked out a unique position that meditates on the rich history of artist-run galleries while presenting content that reflects authentic regional material and vernacular culture. The exhibition at ICA Miami demonstrates the collective’s interests in challenging notions of authorship, the traditional role of the artist and the value accorded to institutional structures.

Within ICA Miami’s Atrium Gallery, the artists are creating a four-story salesroom with customized storage racks, designed in collaboration with Jonathan Gonzalez, principal of the design firm Office GA. These racks are the primary aesthetic feature of the installation and speak to the artists’ ongoing interest in equalizing fine art, folk art, and design. Within the racks, unsold works are hung and arranged by scale and medium to emphasize their commodity status, and to suggest questions of value inherent to a gallery or museum. Works are available until sold, and any visitor can additionally function as a dealer, selling inventory to a collector.