The Sales Process
The sale of works will be carefully managed by APT within the option period in order to maximize the monetary value from each sale and ensure that the sale is in the best long- term interest of the artist. The circumstances of a sale will be carefully considered to avoid any adverse market impact and to maximize both the selling price of an artwork as well as the advancement of an artist's career. After building the collection for ten years, APT will slowly and carefully start the selling process of the collection towards the end of 2013.
APT might, for example, sell the works through the selective use of private treaty sales or secondary market dealers and will first target institutions and large collectors.
When there is an offer to acquire an artwork that reflects the best possible return in a given market, while taking into consideration the best possible placement, APT will review the offer and respond accordingly.
APT was conceived and designed to work in tandem with the existing structure and dynamics of the art market. Its success is driven by a confluence of interests among participating artists, dealers and APT management that generates maximum returns from APT artists’ artworks.