Imaginary Country

opening reception Tuesday September 19th, 2017 5.30pm

hosted by Logotel, via Ventura 15, Lambrate, Milan, followed by walkthrough

#Lambrate365 #ImaginaryCountry #DanielGonzález #publicart

 

Studio Daniel González is delighted to announce the ephemeral architecture “Imaginary Country”, site-specific installation produced by the no-profit association Made in Lambrate.

“Imaginary Country” is a semantic ephemeral architecture made with “pasacalles”, a traditional communication system from Argentina, where private messages are taken to public sphere with hand painted words on street banners.

 

In the social networks, the presence of a hashtag seals the existence of its content, whether real or not. Just a # is enough to turn each word into a #readymade #reality. In Lambrate, Milan, with "Imaginary country" the exchange between social networks and reality tightens. "Imaginary Country" invites passers-by to wish into existence anything absent from their neighbourhood by using one's own imagination, i.e. the oldest form of virtual reality.

In an ongoing dialogue with the urban context of Lambrate which started with "Homeless Rocket with Chandeliers" in 2007, followed by several collaborations during Milan Design Week, the Argentina-born and New York-based artist, Daniel González, is once again inspired by the common imaginary associated with the post-industrial and creative neighbourhood. 

 

The site-specific installation “Imaginary Country” by Daniel González is supported by Municpio 3 - City of Milan and is sponsored by Logotel, Marsèlleria Permanent Exhibition and ExBazzi.