Artist/Artwork Selection Process
There is no conflict of interest between the artists’
representative galleries and APT. Over 90 percent of APT artists are
represented by leading galleries around the world; galleries often recommend
APT to their artists as a means of planning future security. Galleries support
us in our cause since they understand the importance of the future security
value that we provide for artists.
In addition to supporting the artist, APT promotes
each artist’s representing gallery to our international audience of
collector/institutions through promotional events, public relations, and direct
routes from our website to the gallery’s homepage. Thus, the artist can benefit
from both the gallery and APT. The gallery is a source of present income and
APT is concerned with future income: this provides the artist with the best
strategy to diversify the risk.